Social Media Marketing

The Social Media Marketing Basic package will drive awareness, calls, and foot traffic for local businesses that have a physical office or is location-specific. It focuses on sophisticated targeting, high-quality creatives, and social media service to propel results and provide ROI for the business.

KEY FEATURES:

All-in-one social media package covering all social media activities for the business with specific activities for custom requirements of the business.

Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.

Total social media strategy covering all aspects of online branding and social media – branding guidelines, persona, engagement strategy, content strategy, and verticals.

Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.

GOALS:

Traffic – generate traffic to your website

Awareness – generate awareness for your brand or for specific parts of the brand

Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship

MONTH 1: CAMPAIGN SETUP AND STRATEGY

· Social Media Audit

· Social Media Playbook

– Buyer Persona

– Communications Objective

– Content Strategy and Content Vertical Themes

– Tailored audience for the page

· Account Creation and Optimization

· Profile Picture Creation and Cover Photo Creation

MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT

· Monthly Content Planning

· Content Creation and Posting

– 10 high-quality graphic posts every month

· Monthly Social Media Paid Ad Campaign Management

– Ads Creation (2 per month, graphics with text)

– Campaign Budget Recommendation

· Follower Growth

· Monthly Social Media Report for Facebook

– Social Media Snapshot (Overview)

– Network Growth/Reach

– Engagement Report

– Content Report/Content Consumption

– Performance Analysis and Recommendations