Google Ads Audit: Free Google Ads Audit
Conducting an audit is important because it allows you to review your Google Ads account performance and identify areas for improvement.
Google Ads Account Audit, Google Ads Campaign Audit, Google Ads Audit
I’m currently providing free Google Ads Audits that allow small businesses to see how they compare to other advertisers with similar spending, discover what’s wrong with their accounts, and learn what they can do to improve and what results they can expect if they implement specific changes.
Google Ads account audits are essential for small businesses trying to run a top-notch Google Ads campaign. However, PPC audits can be expensive and time-consuming, and not everyone can afford to hire a professional to conduct a Google Ads audit.
That’s why I’m offering a free Google Ads audit to enable small businesses with tight budgets to audit their accounts and see where they can improve.
Google Ads Account Audit:
Is easy to use and understand. Offers actionable insights and competitive intelligence. Is 100% free.
The Google Ads campaign audit reviews your Google Ads account based on key metrics such as Quality Score, impressions, and CTR. The Google Ads Account Audit offers an overall grade as well as individual scores in eight key Google Ads areas:
Wasted Spend – The wasted spend section of our free Google Ads audit reviews your use of negative keywords, which is essential for keeping Google Ads costs low. If you are not implementing negative keywords, you could waste thousands of dollars monthly on irrelevant keywords that never convert.
Quality Score – The Google Ads audit reviews your campaign’s Quality Scores. High-quality scores significantly impact your ROI, improving your rankings and lowering costs.
Click-Through Rate (CTR)—CTR measures how targeted your ads are. Our Google Ads campaign audit measures your CTR because it’s a very important metric—if your CTR is low, you could be losing ground to competitors.
Account Activity – My Google Ads audit reviews how much time you spend in your account because we’ve discovered a correlation between those who spend more time in their accounts and Google Ads success.
Long-Tail Keyword Optimization—Long-tail keywords, or longer, more targeted keywords, are essential to a high-performing Google Ads campaign. The free Google Ads audit grades your use of long-tail keywords. If you’re not implementing long-tails, you’re missing opportunities to grab high-intent, low-cost traffic.
Ad Text Optimization—The Google Ads campaign audit reviews your text ad usage, which is key to solid performance in terms of impressions, clicks, CTR, and ad ranking.
Landing Page Optimization—More landing pages usually mean more targeted messaging. The Google Ads account audit ensures that your landing pages are up to par with competitors.
PPC Best Practices—Our Google Ads audit ensures that you are adhering to the proven best practices that Google Ads experts follow for optimal performance.
The free Google Ads audit will help you discover how you compare to competitors, where your account needs improvement, and exactly what changes you need to make to optimize your Google Ads account to the best of your ability.