Chad Lapointe | Digital Marketing Expert logo

Customized PPC Strategy.
Get Started Free!

Success advertising concept: arrows hitting the center of target, Red Pay Per Click on wall background, 3D rendering
Budget $1,000 (minimum) to $2,999 (maximum) ask about larger budgets.
Platforms Google Search Network and/or Bing
Set-Up Fee $149 (Free for 6-month lock-up contract)
Monthly Fee $300
Estimated Search Clicks 150
Estimated Search Impressions 5,333
This PPC Package provides a dedicated PPC specialist to (1) create, (2) manage, and (3) monitor your Paid Digital Media Account(s). Keyword research is used to analyze which search terms will be more beneficial for your business.  A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google and its Search partners. The goal is to allow the business owner to grow his company together with their online audience. Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.
Keywords Up to 30
Ad Groups Up to 10
Ad Texts Created 4
Report Monthly
Bid Optimization Once a Week (if needed)
Project Manager Consultation Monthly
Google My Business (if needed) Yes
Location Targeting
(if with Google My Business Account)		 Yes
Banner Ads Creation Contact your Project Manager for pricing
Landing Page Analysis Free

I will create Search Campaigns, Google Display Network, Facebook, Gmail, and Remarketing campaigns.

  • Search Marketing Platform: Yes
  • All Channels (refer below): Add $250 (setup)
  • Google Display Network: Add $150 (setup)
  • Facebook (drive to website): Add $150 (setup)
  • Text Ads: Yes
  • Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]): Add $149 (max 2 revisions)

By analyzing your business and marketing goals, I use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

  • App Extensions
  • Call Extensions
  • Location Extensions
  • Review Extensions
  • Sitelink Extensions
  • Callout Extensions

Extensive research at the start of the campaign allows us to understand your business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.

  • Keyword Research: 4 hours
  • Daily Budget Set-up
  • Ad Scheduling
  • Campaign Structuring
  • Ad Copy Creation
  • Ad Extensions
  • Set-up Report

I monitor and optimize your campaigns constantly to increase the efficiency for each click.

  • Bid Optimization: Once a week
  • Auditing
  • Bidding
  • Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
  • Ad Extension Management
  • Keyword Management
  • Negative Keywords
  • Report Analysis
  • Report Generation: Monthly

For other digital media channel options, I utilize the Google Display Network (including Gmail), and Facebook. Images not included.