There are a number of ways to assess digital marketing skills. One way is to look at an individual’s ability to create and execute a digital marketing plan. This includes understanding how to identify target audiences, develop marketing goals and objectives, and create and implement strategies to reach those audiences. Another way to assess digital marketing skills is to look at an individual’s ability to use digital marketing tools and technologies. This includes understanding how to use various digital channels, such as email, social media, and search engine optimization, to reach potential customers. Finally, another way to assess digital marketing skills is to look at an individual’s ability to track and measure the results of digital marketing campaigns. This includes understanding how to use analytics to track website traffic, leads, and conversions.

There are many different types of assessment in marketing, but they all generally involve collecting data about customer behavior and using that data to improve marketing strategies. Common methods of assessment include surveys, focus groups, interviews, and observation. This data can be used to improve everything from targeting and messaging to product development and pricing.

A marketing assessment should include an analysis of the current marketing mix (product, price, placement, promotion), an evaluation of the target market and target audience, an analysis of the competition, and an assessment of the company’s strengths and weaknesses. Additionally, a marketing plan and budget should be developed in order to implement and track progress towards marketing goals.

1. What are your digital marketing goals?
2. Who is your target audience?
3. What platforms will you be using to reach your audience?
4. What kind of content will you be creating?
5. What strategies will you be using to attract leads and convert them into customers?
6. What budget do you have for your digital marketing efforts?
7. How will you be measuring the success of your digital marketing campaigns?
etc …

There are a number of resources available to assist with hiring a Digital Marketing Manager. Here are a few of the most popular options:
1. Recruitment agencies specializing in digital marketing. These agencies will have a good understanding of the skills and experience required for the role, and can help identify suitable candidates.
2. Online job boards. This is a good option for advertising the role and reaching a large number of potential candidates.
3. Social media. Use of social media can be a great way to reach out to potential candidates and generate interest in the role.
4. Personal networking. Utilizing your personal networks can be an effective way of finding candidates with the right skills and experience.