People around the world are spending more time using the internet and less time with TV and other channels. Smartphones are becoming ever more important: 3 in every 4 Millennials already go online with their mobile devices at least as often as they do with a computer. Digital marketing Experts are sought after all over the world right now and the demand for such candidates will only go up in the future.
If you are looking for a digital marketing expert there are many options. Some of you might even want to learn yourself. There are several available courses on digital marketing which are being offered as workshops, online courses and one-on-one coaching programs.
If you get really motivated there are even MBA programs with specialization in digital marketing such as this one: NYU Stern MBA Digital Marketing. Certification exams are freely available such as HubSpot Inbound Marketing certification program and Google Adwords certification. Attending all these courses and getting all the certificates make you a digital marketing expert? The answer is a big NO. It may help you learn the fundamentals and even some advanced concepts in digital marketing but it does not make you career ready for a position like Digital Marketing Manager. Digital marketing expertise comes with digital marketing experience.
The best way to become a digital marketing expert is to start practicing digital marketing yesterday. The best thing about digital marketing is that you can start doing it at a very small scale. All you need is a computer, an internet connection and a small amount of money to play with. You can learn digital marketing by applying the concepts in your own mini-project. Here are the things you can do right now:
Applying Digital Marketing on a Small Scale
Choose a topic you are passionate about and start a blog about it. Cost: Approx $50 per year for domain and hosting.
Learn a little about SEO and write SEO optimized articles in your blog.
Install Google Analytics tracking code and see if you are getting some traffic to your blog. Explore Google Analytics.
Open an Adwords account and do some keyword research to see what people are searching for in Google to find information on the topic you are blogging about.
Write more articles and publish on your blog.
Open a Facebook page dedicated to your blog (apart from your personal page) and share the articles on your Facebook page.
Promote your page with Facebook advertising.
Budget for promotion can be as low as $10.
Implement Facebook like box in your blog.
Embed social sharing buttons in your blog articles.
You can do this using WordPress plugins and it is free.
Sign up for an email marketing service such as Aweber. Costs $20 per month. Also try MailChimp.
Embed email signup forms in your blog and collect subscribers. Email subscribers whenever you publish something in your blog.
Promote your Facebook page through email marketing and in turn also get more email subscribers from your Facebook page.
Promote your blog via Adwords. Get started with very low CPC bids. Most new Adwords accounts get a free $100 credit for promotion. If you don’t get it, call Adwords support and they will give you free credits to get you started.
Sign up for Google Adsense and deploy advertising codes in your blog.
Convert your blog into a mobile friendly blog and create mobile ads in Adwords.
All the above steps can be done in 30 days by investing one hour per day. After you do all the steps above your would have gained a bit of hands-on experience in the following areas which pretty much sums up to the following major components of Digital Marketing:
Components of Digital Marketing
30 hours of experience does not make you a digital marketing expert but you will be a much better qualified digital marketing professional than most of the people out there on the market. After this you can continue scaling up your mini-project and add even more things to it. For example, Google webmaster tools integration is something I have not mentioned in the above list but it is important for digital marketing. Your expertise will increase to the level you are ready to scale up your project.
If you are not interested in another full time job or starting a learning path to become a digital marketing expert but are in need of help with building or managing your digital marketing strategy please contact me now or submit a request for a FREE SEO, AdWords, or Social Media Audit!
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