Budget Range: $1,000 - $3,000
Platforms: Google Search Network and/or Bing
Setup Fee: $149
PPC Small Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account. Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google & its Search partners. The goal is to allow the business owner to grow his company together with his online audience.
Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.
Budget: Up to $3,000
Keywords: Up to 30
Ad Groups: Up to 10
Ad Texts Created: 4
Bid Optimization: Once a Week (If needed)
Remarketing: Add $150 (setup) — Inclusive of remarketing audience. Ads creation not included.
Banner Ads Creation: Contact your Project Manager for pricing
Landing Page Analysis: Free
Landing Page Optimization and Setup: Add $149
Thank You Page Creation + Google Analytics Set up: Add $149
GTM Installation + Event Setup: Add $199
Enhanced Ecommerce Setup for WordPress Only + Google Analytics Set up: Add $199
Google My Business Optimization (if needed): Yes
Location Targeting (if with Google My Business Account): Yes
Project Manager Consultation: Monthly
We utilize the correct platform to achieve your goals. Depending on your needs, we can do Search Campaigns, Google Display Network, Facebook, Gmail, YouTube, LinkedIn ads, and create Remarketing campaigns.
Search Marketing Platform: Yes
All Channels (refer below): Add $250 (setup)
Google Display Network: Add $150 (setup)
Facebook (drive to website): Add $150 (setup)
YouTube: Add $150 (setup)
LinkedIn: Add $150 (setup)
Text Ads: Yes
Banner Ads Creation (1 set x 5 sizes [300x250,728x90,320x100,468x60,300x600]): Add $199 (max 2 revisions)
By analyzing your business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
Extensive research at the start of the campaign allows us to understand your business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.
Search Campaign Setup
Keyword Research: 4 hours
Daily Budget Set-up
Ad Copy Creation
We monitor and optimize your campaigns constantly to increase the efficiency for each click.
Search Campaign Management
Bid Optimization: Once a week
Ad Copy Test (Inclusive in the max number of ad copies in the SLA)
Ad Extension Management
Report Generation: Monthly
For other digital media channel options, we utilize the Google Display Network (including Gmail), Facebook, YouTube, LinkedIn, free for medium and large campaigns. Images not included.
Website Development & Digital Marketing Strategy By Chad Lapointe Enterprises LLC, DBA Digital Marketing Expert