Social Media Advanced

KEY FEATURES:

All-in-one social media package covering all social media activities for the business with specific activities and dedicated social media hours for custom requirements of the business.
Professional content management with blended unique and sourced content provided in a one-month calendar for review and approval at the start of each month.
Total social media strategy covering all aspects of online branding and social media – branding guidelines, persona, response protocol/escalation process, comments management, engagement strategy, content strategy, and verticals.
Customizable goals for Social Media – content, engagement, and posting tailored specifically for the goal selected.

GOALS:

Traffic – generate visitors to your website
Awareness – generate awareness for your brand or for specific parts of the brand
Conversion – push specific products and lead users to a landing page where they can convert
Engagement – engage fans to interact with the page and develop brand loyalty/ambassadorship
Customer Service – focus on providing customer service or taking in feedback from customers

MONTH 1: CAMPAIGN SETUP AND STRATEGY

Social Media Audit
Facebook Pixel Setup
Social Media Playbook
– Buyer Persona

– Communications Objective

– Content Strategy and Content Vertical Themes

– Response Protocol/Escalation Process

– Message Flowchart for Comments Management

– Tailored Audience for the Page

Account Creation and Optimization
Profile Picture and Cover Photo Creation

MONTHLY (STARTING MONTH 2): POSTS & ADS MANAGEMENT

Monthly Content Planning
Content Creation and Posting:
– 14 high-quality graphic posts every month

– 8 high-quality curated articles every month

Monthly Social Media Paid Ad Campaign Management
– Ads Creation (2 per month, graphics with text)

– Campaign Budget Recommendation

Ad Hoc Social Media Hours
– Three hours dedicated to ad hoc tasks on custom content, contests, analytics, reports, or strategy

Follower Growth
Community Management
Monthly Social Media Report for Facebook
– Social Media Snapshot (Overview)

– Network Growth/Reach

– Engagement Report

– Content Report/Content Consumption

– Performance Analysis and Recommendations