Conducting an audit is crucial because it allows you to review your Google Ads account performance and identify areas for improvement. Audits allow you to make your ads better to maximize your return on investment. For instance, Google Ads account audits can help optimize wasted spend, improve Quality Score, and enhance other key metrics.

Comprehensive Google Ads Account Evaluation, In-Depth Google Ads Campaign Assessment

Digital Marketing Expert is currently offering free Google Ads Audits that enable small businesses to compare their performance to that of other advertisers with similar spending, identify areas for improvement, and learn how to optimize their accounts for better results.

Google Ads account audits are essential for small businesses trying to run a top-notch Google Ads campaign. However, PPC audits can be expensive and time-consuming, and not everyone can afford to hire a professional to conduct a Google Ads audit.

That’s why I’m offering a free Google Ads audit to enable small businesses with tight budgets to audit their accounts and see where they can improve.

The Google Ads audit reviews your Google Ads account based on key metrics such as Quality Score, impressions, and CTR. It offers an overall grade as well as individual scores in eight key Google Ads areas:

Wasted Spend – reviews your use of negative keywords, which is essential for keeping Google Ads costs low.

Quality Score – reviews your campaign’s Quality Scores.
Click-Through Rate (CTR) – measures how targeted your ads are.
Account Activity – reviews how much time you spend in your account.
Long-Tail Keyword Optimization – grades your use of long-tail keywords.
Ad Text Optimization – reviews your text ad usage.
Landing Page Optimization – ensures that your landing pages are up to par with competitors.
PPC Best Practices – ensures that you are adhering to proven best practices.

Google Ads Account Audit:

I am offering a complimentary Google Ads Audit that enables small businesses to compare their performance with that of other advertisers, identify areas for improvement, and learn how to optimize their accounts.

The Google Ads campaign audit reviews your Google Ads account based on key metrics such as Quality Score, impressions, and CTR. The audit provides an overall grade as well as individual scores in eight key Google Ads areas:

1. Wasted spend: How well negative keywords are used to keep costs low
2. Quality Score: the impact on ROI, rankings, and costs
3. Click-Through Rate (CTR): how targeted ads are
4. Account Activity: How much time do you spend in your account
5. Long-Tail Keyword Optimization: The effectiveness of long-tail keywords
6. Ad Text Optimization: How effectively text ads are used
7. Landing Page Optimization: whether your landing pages are up to par with competitors
8. PPC Best Practices: If you are adhering to expert best practices

Wasted Spend – The wasted spend section of our free Google Ads audit reviews your use of negative keywords, which is essential for keeping Google Ads costs low. If you are not implementing negative keywords, you could waste thousands of dollars monthly on irrelevant keywords that never convert.

Quality Score – I’m currently offering free Google Ads Audits to small businesses. If you sign up for a free Google Ads audit, your account will be reviewed on key metrics such as Quality Score, impressions, and CTR. An overall score as well as scores for eight key Google Ads areas will be provided. The Google Ads audit reviews your campaign’s Quality Scores. High-quality scores have a significant impact on your ROI, improving your rankings and reducing costs.

Click-Through Rate (CTR) – Click-through rate (CTR) is the number of clicks divided by the number of impressions. This measures the number of people who viewed your ad and then clicked on it. We measure the CTR for your campaign because it’s a major metric: if your CTR is low, you could be losing ground to your competitors.

Account Activity – There’s a correlation between the time spent in a Google Ads account and how well it performs. I review how much time you spend in your account for this reason. The time spent can be attributed to activities such as setting up campaigns, monitoring campaign performance, and making necessary adjustments. But if you spend more time in your Google Ads account, you’re more likely to see positive results.

Long-Tail Keyword Optimization – Long-tail keywords can be essential to a high-performing Google Ads campaign. They’re longer and more specific keywords. If you’re not using long-tail keywords, you’re probably missing opportunities to grab traffic with high intent to buy at a lower cost. The free Google Ads audit grades your use of long-tail keywords.

Ad Text Optimization – The Google Ads campaign audit reviews your text ad usage, which is key to solid performance in terms of impressions, clicks, CTR, and ad ranking. This is a crucial area that determines the success of your campaign.

Landing Page Optimization – Landing pages are essential for a successful Google Ads campaign, but some people don’t realize that there is a correlation between landing pages and targeted messaging. I’m here to tell you that more landing pages usually mean more targeted messaging. I’m currently offering free Google Ads audits to small businesses. If you sign up for one, I will review your account and ensure that your landing pages are up to par with those of your competitors. Don’t hesitate to sign up today.

PPC Best Practices – How do you know whether your Google Ads account is optimized? Does it perform as well as it could? How can you know?

Let’s start with this question: How do you compare to your competitors? A free Google Ads audit can give you a clear picture of how your ads measure up to other campaigns, which key metrics are most important to your success, and which ones are lagging.

The Google Ads audit can also show you where your account needs improvement. For example, your account could have wasted ad spend. These ad campaigns could result in wasted time, effort, and money.

Finally, the free Google Ads audit helps you determine the exact changes you need to make to optimize your Google Ads account to the best of your ability. We are not just going to say something is wrong or needs fixing. We’re going to tell you how to fix it. We can show you how to get the results you want.

Try the Google Ads Audit free today!

Frequently Asked Questions About Google Ads Audits

Q: How long does a Google Ads audit take?
A: Our comprehensive Google Ads audit typically takes 2-3 business days to complete. We thoroughly analyze all aspects of your account to provide actionable insights.

Q: What do I need to provide for the audit?
A: Simply provide read-only access to your Google Ads account. We’ll handle the rest and deliver a detailed report with optimization recommendations.

Q: How much can I expect to save from audit recommendations?
A: Most businesses see a 20-40% reduction in wasted spend and improve their ROI by 30-50% after implementing our audit recommendations.

Q: Is this audit really free?
A: Yes, absolutely! We offer this free Google Ads audit to help small businesses improve their PPC performance. There are no hidden fees or obligations.

Q: What happens after the audit?
A: You’ll receive a comprehensive report with specific recommendations. You can implement these yourself or work with our PPC management services for ongoing optimization.

Why Choose Our Google Ads Audit Service?

Unlike other generic audit tools, our Google Ads audit is performed by certified PPC experts who understand the nuances of successful campaigns. We’ve helped over 500 businesses optimize their Google Ads accounts, resulting in millions of dollars in saved ad spend.

Trust Signals & Results

✓ Certified Google Ads Specialists – Our team holds current Google Ads certifications
✓ 500+ Successful Audits – Proven track record of improving campaign performance
✓ $2M+ in Ad Spend Optimized – Real results for real businesses
✓ Average 35% ROI Improvement – Typical results our clients achieve
✓ Free Follow-up Consultation – Discuss your audit results with an expert

Ready to optimize your Google Ads campaigns? Our digital marketing consulting team is here to help you achieve better results. For comprehensive campaign management, explore our Google Ads management services designed for growing businesses.

“The audit revealed $3,000 in monthly wasted spend we never knew existed. Their recommendations increased our conversion rate by 45% in just two months.” – Sarah M., E-commerce Business Owner

“Professional, thorough, and incredibly valuable. The free audit saved us thousands and improved our Quality Scores across all campaigns.” – Mike R., SaaS Company