• 2
• Uncategorized , Conversion Rate Optimization ,
• 07 Mar

In the dynamic world of digital marketing, understanding your customers is crucial. Calculating the Customer Lifetime Value (CLTV) is necessary for creating profitable campaigns. Pay-Per-Click (PPC) advertising, such as Google Ads, serves as a top revenue driver for many businesses. But how do you know if your PPC campaigns are truly generating profit? While an immediate