PPC Small Package

Budget Range: $1,000 – $3,000

Platforms: Google Search Network and/or Bing

Setup Fee: $149

PPC Small Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account. Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google & its Search partners. The goal is to allow the business owner to grow his company together with his online audience.

Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.

Budget: Up to $3,000

Keywords: Up to 30

Ad Groups: Up to 10

Ad Texts Created: 4

Reporting: Monthly

Bid Optimization: Once a Week (If needed)

Remarketing: Add $150 (setup) — Inclusive of remarketing audience. Ads creation not included.

Banner Ads Creation: Contact your Project Manager for pricing

Landing Page Analysis: Free

Landing Page Optimization and Setup: Add $149

Thank You Page Creation + Google Analytics Set up: Add $149

GTM Installation + Event Setup: Add $199

Enhanced Ecommerce Setup for WordPress Only + Google Analytics Set up: Add $199

Google My Business Optimization (if needed): Yes

Location Targeting (if with Google My Business Account): Yes

Project Manager Consultation: Monthly

We utilize the correct platform to achieve your goals. Depending on your needs, we can do Search Campaigns, Google Display Network, Facebook, Gmail, YouTube, LinkedIn ads, and create Remarketing campaigns.

Platform

Search Marketing Platform: Yes

All Channels (refer below): Add $250 (setup)

Google Display Network: Add $150 (setup)

Facebook (drive to website): Add $150 (setup)

YouTube: Add $150 (setup)

LinkedIn: Add $150 (setup)

Text Ads: Yes

Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]): Add $199 (max 2 revisions)

By analyzing your business and marketing goals, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.

Ad Extensions

App Extensions

Call Extensions

Location Extensions

Review Extensions

Sitelink Extensions

Callout Extensions

Extensive research at the start of the campaign allows us to understand your business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only deployed upon your approval.

Search Campaign Setup

Keyword Research: 4 hours

Daily Budget Set-up

Ad Scheduling

Campaign Structuring

Ad Copy Creation

Ad Extensions

Set-up Report

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

Search Campaign Management

Bid Optimization: Once a week

Auditing

Bidding

Ad Copy Test (Inclusive in the max number of ad copies in the SLA)

Ad Extension Management

Keyword Management

Negative Keywords

Report Analysis

Report Generation: Monthly

For other digital media channel options, we utilize the Google Display Network (including Gmail), Facebook, YouTube, LinkedIn, free for medium and large campaigns. Images not included.