• Uncategorized ,
• 21 Nov

How to Create a Digital Marketing Strategy Create buyer personas. Identify goals and tools. Account for existing resources. Audit and plan media campaigns. Make It Happen.   1. Create Buyer Persona(s). If you can’t define who your audience is in one sentence, now’s the chance to do it. A buyer persona is an example of

• Conversion Rate Optimization , Uncategorized ,
• 16 May

How To Build An Effective Conversion Rate Optimization Strategy Billions of people are online but they have at least 1.6 billion websites besides yours to choose from. Today’s businesses rely on their web properties to drive a great deal of their sales and lead generation processes. In a world with more than 1.6 billion websites

• 2
• Conversion Rate Optimization , Uncategorized ,
• 20 Mar

Customer Lifetime Value Understanding the lifetime value of your customers is a good first step for creating profitable digital marketing campaigns. For many businesses, Pay Per Click is the top revenue source. The question is, how do you know if your campaigns are actually making money? Yea, it’s nice if you can turn an immediate