Local Gold
Recommended Campaign Length: 6 Months
Keywords Targeted: Up to 20 Keywords
Keyword Group: Maximum of 4
Monthly Search Volume (1,000 per group): up to 4,000 (total for all keywords)
KEY FEATURES:
Customizable white-label dashboard to track your campaign rankings. Includes the ability to setup your own branded dashboard for the client to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
Extensive pre-campaign site audit and keyword research, grouping, and mapping.
Extensive on-page optimization, which includes Google tools integration and testing, web copywriting (up to 7 pages) and the optimization of up to 20 units of each of tags, headers, meta data, and URLs, among others.
Rich snippet recommendations including breadcrumbs.
Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, Logo, among others.
Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
White-label reports: Site Assessment Report, On-Page Report, Local Optimization Report, Monthly Executive Summary Report.
MONTH 1: CAMPAIGN SETUP AND OPTIMIZATION
Account Research and Prep
Website Audit
Web Page Optimization (20 pages)
Keyword Research
Keyword Grouping
Keyword Mapping
Local Business Setup
Google My Business Creation
Yelp Listing Creation
Bing Local Creation
Yellow Pages Creation
20 Additional Business Listings
On-Page Optimization
SEO Road Map
Blog Creation
Webpage Copywriting (7 pages, 350 words per page)
Title Tag Optimization (20 titles)
Meta Description Optimization (20 meta description)
Meta Keyword Optimization (20 meta keywords)
Domain Redirect Optimization
.xml Sitemap Optimization
Robots.txt Check
URL Rewrites (20 URL rewrites)
Broken Link Report
Rich Snippet Recommendations
Breadcrumbs
Local Schema Implementation
Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
Map Schema
Product Information Schemas
Images and Logo Schemas
Initial Off-Page SEO
Magazine/News Placement (2 articles)
Blog Post Outreach (1 article)
Press Release Creation and Submission
MONTH 2: GOOGLE TOOLS INTEGRATION
On-Page Optimization (Google Tools Integration and Testing)
Google Analytics (GA) Account Creation
Google Search Console (GSC) Account Creation
Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
Google Analytics Firing Test (up to 10 pages)
Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
Page Tags Definition and Testing (4 page tags per 2 events)
Other On-Page Optimization Strategies
Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
Google Analytics Filtering (including referral filters and IP filters)
301 Page Redirection (up to 25 pages)
404 Error Correction (up to 25 errors)
Internal Linking (20 links per 10 pages)
Site Speed Optimization (for WordPress sites only)
Google Tools Integration Report
Off-Page SEO
Magazine/News Placement (2 articles)
Blog Post Outreach (1 article)
Press Release Creation and Submission
Monthly (Starting Month 3): Off-Page SEO, Citation Building, and Rank Building
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client’s site to provide the most ranking boost.
For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.
Blog Post Outreach (3 articles)
Magazine/News Placement (4 articles)
On-Site Blog Post Content (1 article)
10 Additional Local Citations
PDF Creation and Submission
Press Release Creation and Submission
Video Creation (1 video, submitted to 3 sites)