Our Google Analytics and Google Ads integrations allow you to send your calls to Google Analytics and report phone calls as conversions in Google Ads. These insights give you a complete view of your PPC and website campaigns to really understand what’s working. The integration also makes reporting easier so you can quickly share your successes with those who need to know.
The tracking system integrates with your existing Google Analytics account. Every time someone calls your tracking number, we send the call straight to your Analytics account. You can view your call tracking data alongside other granular visitor events, all in the Google Analytics dashboard.
Our Google Analytics call tracking integration offers a more complete way to report and analyze information in Analytics, giving you more insight into visitor interactions than ever before. The integration is quick and easy to set up, and will give you the actionable data you need to help make important decisions about your marketing strategies.
The tracking system integrates with your existing Google Analytics account. Every time someone calls your tracking number, we send the call to your Google Analytics account. Our Google Analytics call tracking integration is compatible with both Classic (ga.js) and Universal Analytics (analytics.js).
With our Google Analytics integration, you can set up goals for calls and track them as conversions, create advanced segments for “callers,” and use phone calls as a stage in multi-channel conversion funnel.
These options, combined with the advanced reporting options within your dashboard, will provide you with a plethora of useful data.
Call tracking in Google Analytics gives a complete view of how marketing efforts are working, enabling you to see phone calls alongside other conversions you’re tracking such as online appointment forms and newsletter signups.
Calls reported in Analytics are the crucial data piece you may be missing. Here are some more benefits to our integration:
Using our Universal Analytics Integration will give you a more complete way to report and analyze data in Google Analytics, allowing you more insight into visitor interactions than ever before. You can view your call tracking data alongside other granular visitor events, all in the Google Analytics dashboard. Also, Universal Analytics allows you to track a specific visitor for up to two years, so you to get a better picture of long-term client behavior.
04 August 2022
21 November 2019
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