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Category: Conversion Rate Optimization

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Customer Lifetime Value

Understanding and Maximizing Customer Lifetime Value for Profitable Digital Marketing

By Chad Lapointe

  • 2
  • Uncategorized , Conversion Rate Optimization ,
  • 07 Mar

In the dynamic world of digital marketing, understanding your customers is crucial. Calculating the Customer Lifetime Value (CLTV) is necessary for creating profitable campaigns. Pay-Per-Click (PPC) advertising, such as Google Ads, serves as a top revenue driver for many businesses. But how do you know if your PPC campaigns are truly generating profit? While an immediate

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